Sotheby’s Realty Strategy

Sotheby’s International Realty required a digital marketing and social media strategy tailored to each of their business territory, with particular focus on creating high quality content from existing assets, sponsorship events with Rafa Nadal Academy and Copa del Rey MAPFRE, Sotheby’s network affiliates and Sotheby’s auction house.

In order to achieve that we strengthen collaborations with affiliates and local partners, and generated unique content. Implementing new blog, digital advertising, editorial and newsletter strategy increased the reach of 29 social media accounts, traffic to company websites and generated new leads. The brand improved its online presence, grown competitive advantage and set up highest communication standard.