The brand is much more than just a logo, it’s the system of values and associations that help you build connection with your client, therefore grow reliability, trustworthiness, loyalty of your customers and ultimately make profit. Your brand is likely to be one of the first interactions people have with your company and it’s your opportunity to visually express your purpose, show you deliver a quality service, and make a solid impression.
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HOW DIGITAL LANDSCAPE AFFECTS YOUR COMPANY STRATEGY
AND HOW TO ADAPT TO AN EVER-CHANGING WORLD
THE ROLE OF BRAND IDENTITY
THE BRAND IS MUCH MORE THAN A LOGO
Regardless of what is the essence of your business, how many years your company operates, how much profit you make – all of these things can change quickly if your company lacks agility to adapt in the ever-changing world. But your business will still have one fundamental asset: its name, logo, reputation, heritage and legacy – your Brand. Your brand is the only thing that no one can take from you. Its crucial building block for your sales, marketing and distribution strategy and fundamental asset of your company value.
From naming and logo design to visual identity and brand guidelines, we develop flexible and meaningful brand system that communicates your company’s unique value proposition and personality through its verbal and nonverbal messaging. Having recognisable brand identity, eye-catching logo, name and typography, understandable tone-of-voice and clear brand strategy will help your company differentiate yourself from competitors, connect with the right customers, and increase the value of your business.
IMPORTANCE OF ONLINE PRESENCE
75% of consumers admit that they judge a business credibility based on their website design. Slow webpage loading, outdated website design and old information can make your customers think you’re falling behind your competitors. You can miss the chance to generate leads and sales as a result. Don’t let a website design impact your profit. Instead, consider choosing to upgrade your web site soon. Positive web site experience could help you impress customers, stand out from the competition and generate more sales.
Whether you need to create simple single-page website that displays company information and services, or looking for updating your current website in order to generate brand awareness and build trust to your brand, improve your search engine ranking, generate online sales, improve page loads, get mobile-optimised or create an e-commerce platform, we can tailor our services to your needs and cost out your project according to your budget.
Our experienced team of designers work with our clients to have a good understanding of their customers, their businesses and their clients across all industries – food and catering, wines and spirits, fashion and retail, hospitality and leisure, tourism, education services, wedding and travel, construction and reforms, technology sector, yacht brokerage and marine services, just to name a few of them. Our web development services include web design, web content creation, web server providing, network security configuration, and e-commerce development. In addition to web development our designers offer search engine optimisation (SEO) to help you rank higher on search engine results and increase your website traffic.
Our professionals have the hands-on experience in website development, providing sitemaps, mood boards, mock-ups and clickable prototypes as pre-production design work, web application framework, CMS integration, cyber-security services and much more. If required, our website building plans also include conducting user experience (UX) tests, to boost conversion rates with easier navigating and ensure higher website traffic and ranking as a result. This guarantees that every website we create is unique, engaging, optimised and cost effective.
FOCUS ON DIGITAL MARKETING
More companies invest in digital marketing strategies to stay competitive due to the growth of online sale and communication-enabling technologies, including computers, smartphones and the internet. Regardless of the size of the business, it is hard to operate without digital marketing services and businesses have seen a significant shift in the way brands market themselves worldwide in recent years. Smaller businesses in particular require tailor-made digital marketing strategies in order to gain visibility and grow more quickly.
Digital marketing has emerged as one of the most efficient strategies to grow your customer base and earnings. The fact that it produces quick results with little resources is the fundamental reason why businesses have embraced it so enthusiastically. Apart from that, it utilises all platforms to expand your company’s reach.
Our digital marketing studio can assist you in positioning your business in the best way possible and expanding your operations in a world dominated by technology. We help brands to be more relevant in a digital context, by increasing awareness and engagement with your customers. We target digital channels and platforms which best suit your brand, including ad placement and paid social media in order to reach your audience and maximise your exposure.
We create and manage digital marketing campaigns, including design, content development and distribution across multiple channels. Our campaigns are always strategic and creative, engaging and eye-catching, results-driven and measurable. Our digital marketing expertise covers website content update, blog writing, newsletter strategy to keep your subscribers engaged, organic social media and paid campaigns to generate webs site traffic and leads, search engine optimisation, Google Ads and display advertising, and CRM management.
IF YOU WANT YOUR COMPANY TO SUCCEED
IT’S TIME TO ACCELERATE YOUR DIGITAL MARKETING STRATEGY AND TAKE YOUR BUSINESS TO THE NEXT LEVEL
GET IN TOUCH
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